Hydrock brand animation
Brand film for the Hydrock's company website. With the aim of introducing the company, their ethos and values.
Hydrock were looking for a brand animation which illustrated their drive to delivering a fresh approach to engineering. They called this 'Valued Engineering'.
Omni's creative team presented the marketing department with the idea of a Hydrock city.
Based on projects that Hydrock had been involved in, the Hydrock city consisted of bespoke buildings that included residential housing, transport infrastructure, commercial offices, a logistics and distribution centre, an airport and power station. A completely unique skyline.
Regeneration of an area
From a height, we see the regeneration of an area, which is first cleared. Then residential homes, roads, utilities, a school, a retail area are built.
We pan along a coastline where a power station builds.
We travel over an emerging airport, which evolves as planes land.
The road multiples into lanes leading them to a distribution centre, which builds as they arrive.